39thAnnual Macromarketing Conference
July 2 – July
5, 2014
Doctoral
Colloquium, July 1, 2014
School of Management, Royal Holloway, University of
London
Macromarketing and the Crisis of the Social
Imagination
Call for
Papers
This age of
crisis and austerity is not just an economic crisis, but also a crisis of the
social imagination. During an era of neoliberalism that stands on the verge of
engulfing universities and other walks of life, we are approaching a hegemony
of thought in which the knowledge that counts is knowledge that serves capital,
often to a brutal cost-benefit calculus. For macromarketers, the study of how
markets and society intersect and produce one another forms the basis of the
subject. In this conference we look at Macromarketing during crisis and wonder
how the subject might engage with theoretical and practical insights that arise
from such conceptual areas as neo-liberalism, globalization, financialization,
precarity, semiocaptalism and beyond.
This is a
conference that seeks to develop dialogue and rich exchange of knowledge and,
in particular, seeks an analysis that connects us to the actions that we see on
the ground, be they in in the austerity measures that cut through the world,
revolts and giant-scale protests—at the time of
writing in Brazil to Turkey—to consumer technology interfaces used for espionage
purposes on an epic scale.
In 2014 we bring
Macromarketing to Royal Holloway, a college of the University of London. The
college itself is a beautiful 19th century Victorian building located in the
outer reaches of the city, close to Heathrow Airport and the Great Park. The
conference promises to offer a community-based intense setting for discussing
issues of wider importance.
Please see the
Macromarketing Society's website (http://www.macromarketing.org) for
forthcoming updates on track chairs and registration details. Further information
on the doctoral colloquium will also be posted.
Doctoral Colloquium (July 1, 2014)
On July 1, a one-day doctoral workshop will be
conducted at the
same site as the proposed conference. We hope that a significant
number of participants in the doctoral workshop will also attend the conference
(a special rate for doctoral students will be made available).
Conference chairs
For further information please contact
conference chairs Alan Bradshaw (alan.bradshaw@rhul.ac.uk) and Alex Reppel
(alexander.reppel@rhul.ac.uk).
