For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Saturday, 12 November 2011

Has the ASA gone crazy?

Marketing ethics is a recurring feature of our MA. I like to follow the UK Advertising Standards Authority rulings, and this one strikes me as very strange. A Marc Jacobs perfume ad has been banned by the ASA for being too sexualised. The story is on the link below. I can't see that interpretation at all- am I naive? Or has the ASA just gone crazy?

http://blog.mysanantonio.com/hottopics/2011/11/%e2%80%9csexually-provocative%e2%80%9d-dakota-fanning-ad-banned/
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