For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Tuesday 14 October 2014

New MA Consumption, Culture and Marketing begins at Royal Holloway

Royal Holloway has welcomed 22 students from 10 different countries onto a new programme focusing on marketing, consumption, culture and society.




This interdisciplinary MA brings together teaching and scholarship in Marketing and Sociology. Students will study core courses in ‘Consumers and Brands’, ‘Sociology of Consumption’ and ‘Consumption Research Methods’. They will also choose from a range of elective courses including ‘Identities, Consumption and Difference’, ‘Children and Consumption’, ‘Marketing Communications’, ‘Marketing, Society and Technology’ and ‘Consumption, Markets and Cultures’.


The programme director, Dr Vicki Harman said: ‘We are delighted to welcome these new MA students to Royal Holloway. We hope they will enjoy taking a critical approach in order to examine the nature of consumption in society’.


Welcome events include a trip to the Museum of Brands in London.
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