Morris Holbrook's Latest Book

Morris Holbrook is a hugely influential consumer researcher mostly associated with the rise of interest in experientialist consumer research. His new book Music, Movies, Meanings, and Markets has just been published by Routledge. For any students with an interest in jazz and film, this will be a fascinating book to read. I wrote the below short review, which appears on the back of the book:

‘At a time when so much marketing literature carries the weight of formulaic standardization, Morris Holbrook yet again reminds us of the creative possibilities within marketing theory. This book beautifully explores decades of jazz and film in order to explore meta-narratives at the level of the tragic and the sublime within marketing, consumer culture and life in general. Rich, personable and beautifully written, this culmination of a lifetime of rumination and love of music is maybe his finest work yet; a wonderful book from a great scholar.’ – Alan Bradshaw, Royal Holloway, University of London