Try Brazil, Try! by Rodrigo Ferreira

A piece by MA Marketing student, Rodrigo Ferreira, to mark the Rugby World Cup. 

Brazil is the real football nation. Ok, football was invented in England, but no other country has developed it into a so high level of results and entertainment. Five World Cup titles represent exactly the love Brazilians have for the game. As an evolving society, the attention given to football suppresses all other sport investments. All Brazil's top athletes have to count on their own talent and money to progress and make history, like Ayrton Senna on F1, Gustavo Kuerten on Tennis, Diego Hypóilito on Gymnastics and also the world swimming record holder César Cielo.  

Now, with Brazil on the sports spotlight having received the Olympic Games and the Football World Cup in 5 years from now, things are about to change. Some brands are facing the opportunity of becoming part of potential markets, expecting growth to bring a huge new wave of passionate fans. One of the leading sports on this race to growth is football's brother: rugby, a sport with massive support in almost all traditional football countries. Topper, a Brazilian sportswear and sports material brand, is now the official sponsor of the Brazilian Rugby Confederation, and as a campaign concept they decided to use exactly this evolution theme, but in a very ironic, funny and alternative way to attract an audience and make them friendly to this “new” sport. Check it out: 

Argentina Facts

- Nothing can stop our Rugby. In 2003, we were in the 5th place on the Southamerican Championshipe. While Argentina was the first.
- This year, we were 4th. And Argentina? First.
- This shows the spetacular progress of brazilian rugby. While Argentina remains … stuck.
- Do you want more? The sign of zodiac of the Brazilian left winger is the same of the best Irish player. Coincidence? Hmmm. No.
“Rugby. One day this will be great in Brazil”
“Topper. Official sponsor of Brazilian Rugby”

 Chile Facts

- Brazil walks firmly to the elite of world rugby. Compare the last two Southamerican championships. In 2009, we lost against Chile by 79-3. In 2010, we lost by 31-8.
- That’s it. Brazil has humbled Chile with a performance 70% better.
- Furthermore? Brazil has never lost against France or New Zealand. In a Southamerican Championship.
“Rugby. One day this will be great in Brazil”
“Topper. Official sponsor of Brazilian Rugby”

 Uruguay Facts

- Brazilian Rugby haunts the world. On 2009 Southamerican Championship, Brazil lost against Uruguay, 3-71. On the same Championship in 2010, Brazil 10, Uruguay only 26.
- If the result trends remains the same, in 2011 the score will show: Brazil 17, Uruguay -19.
- And more, guess where the best rugby player in the world was born… Hmm It doesn’t matter.
“Rugby. One day this will be great in Brazil”
“Topper. Official sponsor of Brazilian Rugby”

 Press

- Let’s begin the press conference. First question, please.
- I would like to know. Now, once your team has qualified to the next step of Brazilian Rugby Championship, will you change anything?
- No. The team players who quallified are the same until the end of the championship.
- Next Question….. You, please.
“Rugby. One day this will be great in Brazil”
“Topper. Official sponsor of Brazilian Rugby”

 Autograph

- Sir. Aren’t you that famous brazilian rugby player?
- Yes, that’s me.
- Oh, God. Can you give me your autograph?
- For sure.
- Thank you.
- You’re welcome.
- - -
- Thank you, love.
“Rugby. One day this will be great in Brazil”
“Topper. Official sponsor of Brazilian Rugby”