The idea of Postmodern Marketing (read Stephen Brown's seminal book on the topic!) permeates all the topic areas on this module so its important for you to understand. The postmodern era signalled a major change in Western thinking and philosophising and has influenced all disciplines but particularly the humanities and social sciences. As a cultural movement it overturns many of the key assumptions that have underpinned traditional thinking for several centuries. So postmodern marketing challenges many of our ideas about traditional marketing. However, there are now big debates as to whether postmodernism is dead (the exhibition seems to signal this!) - if so, what is replacing it and what does this mean for marketing? For more on these debates read this article.
Stephen Brown's seminal book Postmodern Marketing
The nature of this exhibition emphasises how cultural perspectives are relevant, not only for your Contemporary Issues module but also for the MA Marketing more generally. Remember too that philosophy is like plumbing (according to Mary Midgely, a famous English moral philosopher): it underpins the way we think and act in our daily lives but largely goes unnoticed!
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