Professor Charles Spence, University of Oxford, will highlight some of
the intriguing marketing applications that are now emerging from basic research
on crossmodal correspondences in the design of everything from the labels of
water and beer bottles through to the music you listen to while drinking your
Starbucks coffee.
Windsor Auditorium 2-3pm, 16/10/2012.
Windsor Auditorium 2-3pm, 16/10/2012.
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