For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Wednesday, 12 November 2014

MA Marketing Camp - 2014

Research in a Globalised World: Possibilities for Postcolonial Thought and Practice

Friday November 21, 6:00 in Room 261 in Senate House
All Welcome

This event recognises that the field of marketing plays a significant role in the reproduction of neo-colonial power relations in the current world order. While business scholars have recently become more reflexive and critical of the ways that both theory and practice are implicated in the dissimination and entrenchment of market hegemony globally, postcolonial theory has yet to become a part of that critical assessment. Speakers and participants will reflect on the value of postcolonialism as a body of theory and a mode of political critique in order to enrich the studies into the subjects of interest to marketing scholarship, such as globalisation, modernity, cultural diversity, migration, ethnicity, etc. and also to interrogate some normative frameworks and approaches to research within the discipline. 

Keynote Speakers: Guliz Ger, Bilkent University, Turkey & Nirmal Puwar, Goldsmiths, University of London

Interlude provided by Foivos Dousos / F89, Royal Holloway

Panel Discussion chair: Alan Bradshaw
Discussants: Olga Kravets, William Large, Guliz Ger, Hara Kouki & Nirmal Puwar

Details of previous camps can be found here: 2013, 2012, 2011. 2010 was on the topic of Marketing and Music (speakers were Adam Dorn, aka Mocean Worker, Gretchen Larsen, Robert Cluley) and 2009 was on the topic of Marketing and Advertising (speakers were Chris Hackley, Michael Sayeau and Finola Kerrigan). 

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