For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Thursday, 7 May 2015

Globalisation and its Reactions

May 27, 6:00 pm at Room 263 in Senate House, Bloomsbury
This seminar explores local reactions to globalisation. Exploring the rise of New Nordic Kitchen (see a manifesto here) as an assertion of local heritage in a context of globalisation, we explore questions relating to the real and the fake, and the authentic and the hyper-real. Are these local reactions a commodified parody of local culture, an authentic restoration of traditional values, a hyper-reality that only exists because of globalisation, or an articulation of a reactionary localism that intersects with the rise of the anti-immigration platform across the European Union? 

The keynote speaker, Professor Dannie Kjeldgaard from the University of Southern Denmark shall elaborate on the relevant theoretical issues and present empirical research relating to the New Nordic Kitchen. A panel discussion shall then follow, speakers shall include Katharina Husemann, Avi Shankar and James Fitchett. 

All welcome. 

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