For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Thursday, 15 December 2011

Consumer Culture Theory Workshop on Methodology

Consumer Culture Theory Workshop on Methodology
Royal Holloway, University of London
June 18-22 2012

This is a week long intensive workshop that explores methodologies for consumer culture theory and is presented as part of the CCT European Doctoral School associated with University of Southern Denmark and University of Bilkent.

We aim to equip doctoral students, early career researchers and junior faculty with practical and theoretical reflections that will serve as training for conducting field research within socio-cultural empirical contexts. The workshop will include various major CCT scholars including Professors Cele Otnes (University of Illinois at Urbana-Champaign) and Giana Eckhardt (Suffolk University) and Avi Shankar (University of Bath). More names will be announced. The programme of study will offer students an opportunity to study closely and avail of personal contact with leading scholars in the field.

The workshop will take place in Royal Holloway, University of London’s Bloomsbury campus in the heart of London city centre and will be led by Alan Bradshaw and Pauline Maclaran.

The key emphases within the workshop will be:

  • introduction to a range of research strategies from grounded theory, introspection to phenomenology
  • importance of observation and immersion in field sites
  • how to develop theoretical insights during field research
  • how to engage in cultural contexts that are unfamiliar
  • engaging with historical contexts
The cost of the week long course has been set at £500. This will include costs of tuition and also lunch and coffee provisions throughout the course. Attendants will be expected to source their own accommodation (for a list of available local accommodation please see here - with thanks to Birkbeck Institute for Humanities for sharing their list).

Application – please send a one page description of your doctoral research and motivation for joining the programme to

The course will be worth 6 ECTS points.

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