For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Thursday, 22 September 2011

Postmodernism Style & Subversion 1970-1990

This is the title of a new exhibition opening on 24th September at the V&A (see details here) which sounds exciting and very relevant for your Contemporary Issues module. I'm really looking forward to seeing it and hope some of you will go along too!

The idea of Postmodern Marketing (read Stephen Brown's seminal book on the topic!) permeates all the topic areas on this module so its important for you to understand. The postmodern era signalled a major change in Western thinking and philosophising and has influenced all disciplines but particularly the humanities and social sciences. As a cultural movement it overturns many of the key assumptions that have underpinned traditional thinking for several centuries. So postmodern marketing challenges many of our ideas about traditional marketing. However, there are now big debates as to whether postmodernism is dead (the exhibition seems to signal this!) - if so, what is replacing it and what does this mean for marketing? For more on these debates read this article.

Stephen Brown's seminal book Postmodern Marketing

The nature of this exhibition emphasises how cultural perspectives are relevant, not only for your Contemporary Issues module but also for the MA Marketing more generally. Remember too that philosophy is like plumbing (according to Mary Midgely, a famous English moral philosopher): it underpins the way we think and act in our daily lives but largely goes unnoticed!

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